To dig into why I did the Kickstarter, as opposed to selling it to a publisher: I make more off the Kickstarter. I’d talked to one publisher about it, and they turned it down. And I’ve run the numbers. A mid list author like me, for a short story collection, can expect something like $1,000-$5,000. $5,000 is high for a short story collection. The received wisdom is that short story collections don’t sell. It becomes a self fulfilling prophecy.
And to be fair, readers do seem to prefer longer pieces.
The reason I didn’t shop the project around any further was that I knew I could make more rolling my own. Xenowealth: A Collection got $7,105 on Kickstarter. Yes there were fees, shipping, printing costs, but there were also more preorders via backerkit. There were a lot of eBook preorders once I put that up as well.
When all is said and done, this will be a project that is looking likely to break $10,000, which leaves me quite delighted. Who would have offered me 10K on a short story collection?
The follow up question is: why don’t I do more novels this way?
Well, so far, there have been more advantages doing it the other way. Monetarily. But also growing my reach and audience. The Apocalypse Ocean is not the most I’ve made off a novel in all the publishing methods I’ve tried (crowd funding/direct digital/medium press/NY Publishing), but it’s middle of the pack. But, having roughly tripled what I could expect to have made on the short story collection, crowd funding is a tool in my kit that I can deploy if things ever flag elsewhere. If I have to flip that switch, I am happy to. I’m grateful to my readership for sticking with me in all the ways I publish things.
I made a lot of mistakes while doing this Kickstarter last. I’ve made due note of every single one. I was originally going to write a post called ‘All the ways I crashed and burned on my 3rd Kickstarter’ but that’s no positive learning and moving forward, it’s me feeling bad for myself. And the truth is, I don’t need more negativity. Mark what failed, avoid in future, learn. Always learn. The biggest error was a messed up print run using the wrong paper for the collection. After I sorted that out, I used the extra copies as advanced reader copies, sending them out to reviewers.
The fact that Xenowealth: A Collection is being reviewed by the San Jose Mercury News shows that there is a lot of potential, and the experience is ending up positive.